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The web site sharmini.co.uk states the following, "Welcome to Sharminis Indian Cookery website." I noticed that the webpage also stated " Learn Indian Cooking in York through workshops and classes." They also said " Sharmini teaches cookery courses in York and is a native of the southern Indian province of Kerala. The area is renowned for its vegetarian food. She also teaches non vegetarian dishes and caters to the favourite dishes of her students such as chicken tikka, lamb jalfrezi. In this session you will;. You will prepare a number of dishes including. Baked fish in rich tomato curry." The meta header had learn indian cooking as the first optimized keyword. This keyword is followed by cooking, learn indian cookery, and learn indian cookery in york which isn't as important as learn indian cooking. The other words sharmini.co.uk used was sharmini. cookery is included but might not be understood by search parsers.